koko & everything else

koko & everything else

Saturday, January 26, 2013

Abangan sa Inyong Barangay: Suaveng Ahit Gwapong Schick Barangay Tour

ABANGAN ang Suaveng Ahit, Gwapong Schick Barangay Tour sa inyong Barangay!

February 2, 2013
GREMA Covered Court, Brgy 176 Zone 15, District 1, Bagong Silang, Caloocan

February 3, 2013
TUNASAN Covered Court, E. Rodriguez Sr. Avenue, Tunasan, Muntinlupa

Suaveng Ahit, Gwapong Schick Barangay Tour Launched

Looking and feeling good is not just about taking care of yourself; it’s about caring for the things around you and the world you live in. This is precisely what razor brand Schick strives to promote with its ongoing Suaveng Ahit, Gwapong Schick Barangay Tour.

As one of the most trusted personal grooming brands for both men and women, Schick goes all out in pushing its advocacy by reaching out to their valued patrons. Through this project, the brand hopes to continue its goal of imparting positivity and self-confidence not only on a personal level but on the community scale.

The tour got off in on a rousing start last December when the caravan rolled into Salamalabanan Subdivision in Imus, Cavite, where the group initiated different activities focused on engaging and educating the community on proper physical grooming, healthy and active lifestyle, and community awareness.

The project was well received and garnered positive feedback from the community—something that Schick hopes to replicate in other locations within the metro. “We could not have asked for a better start to this tour,” says Claire Guevara, Schick senior brand manager. “The Salamalabanan community here in Imus, Cavite was very gracious and receptive to what we were trying to accomplish as a brand. We greatly appreciate the effort and the participation put forth by the community and we hope that the same goes with our next destination.”

The tour will continue to visit designated locations throughout 2013, including communities around the area of Caloocan, Muntinlupa, Antipolo and Quezon City.

As part of the brand’s continuing mission to make people feel good both inside and out, the tour’s initiatives include activities such as giving free shaves and haircuts to residents, as well as conducting clean-up drives that help encourage community awareness of health and safety among the youth.

In the first leg the tour also hosted competitions that included a three-on-three basketball game, a free-throw and half-court shootout, as well as a dance showdown, all of which promoted good sportsmanship and camaraderie within the community. The winners and participants received cash prizes and gift packs from Schick.

The group stayed true to its promise of reaching out to the grassroots level. Together with celebrity host Regine Tolentino, the caravan visited tricycle terminals, groceries, and sari-sari stores and immersed themselves in the community while handing out free Schick products.

For more information on other tours, prizes, and promos, visit Schick’s website (www.schick.com.ph) or connect with the company via Facebook (www.facebook.com/schick.ph). For Twitter updates, follow www.twitter.com/schicksuave.

Wednesday, January 23, 2013

Les Miserables, Ironically Inspired Me

The “miserable ones” ironically inspired me. No, I don’t think I can ever pull off singing the songs even though I try to rehearse while taking a shower. And no, I don’t think I can ever be as passionate and as hopeful like the characters Jean Valjean or Marius Pontmercy.

But one thing that made me inspired that somehow, I felt better about life. I know it is fiction and somehow exaggerated (I cannot really expect such events would literally happen in my life) but that’s the point of fiction right? It gives us the power to translate the story and relate it to our own.


And that’s what I did. I understand how “miserable” it was for Jean that his past follows him wherever he goes. That’s something I see in real life! No matter how hard we try to close some chapters in our lives, life blows a furious wind to bring us back to the previous pages. It’s an agonizing reality and even though we know it is already something in the past, the consequences still linger in our present and worse, in the future.
Then somehow we try to change “our identity” and turn our back from it. But it will keep haunting us to the point that we end up at a crossroad: should we go on and just leave everything behind (saving you’re a** with the possibility of hurting someone) OR go the Jean-way of facing the past and go through the painful reality (and still hurt someone in the process but with a clear conscience).

Of course, Jean will always be the ideal hero who will always do the right thing. But in life, do we really choose that path?


Then there goes Eponine who loves Marius so dearly, yet allowed to be the bridge that will unite Marius and Cosette. That’s martyrdom and masochism at its finest. Is it even realistic? Entertainingly, YES! Let’s admit the fact that once in our lives, we really gave in to our emotions (just because we are in love) and hurt ourselves in the process. To others, that’s real love… but for me, that’s the worst kind. If you love someone and he/she doesn’t love you back, that’s painful enough as it is. But to allow that person to use you to be with someone else is just stup**. But hey, I was once an “Eponine” as everyone else was (or still is).


But the most inspiring of all would be Javert. For some reason he was obsessively searching and hunting Jean, at first because he had so much respect with the law. But then throughout the story, he was in fact hunting Jean as if that’s the only meaning to his life. He became obsessed and infatuated with the idea of finally arresting him; and somehow nothing else mattered: that became his sole purpose in life. And what happened at the end? When Jean chose not to take his revenge, he was able to touch something inside Javert which made him pass up on the opportunity of a lifetime when he had Jean cornered. With that, he lost his purpose and his life ended up meaningless: ergo he killed himself by jumping off a bridge.

In real life, we process the same way. We hunt for the things we want in life: things we want to accomplish, things we want to buy and all sorts of crazy crap of life. But take away the wealth, the power and fame; what else do you have to keep you breathing? If there’s none, then we are all Javert in our own way. That really struck me hard. If I don’t have this, and I don’t have that, what is left of me? That’s something I contemplated with. That’s deep, right?

Well, aside from the realization-crap I shared, Les Miserables will definitely be one of my all-time favorite movies. And yes, I am even considering getting an original DVD and soundtrack of it. It’s literature, it’s art and it’s culture combined. Victor Hugo was a great writer, and Les Miserables was a fine musical on stage… Les Miserables, in film, really gave justice to them all.